AboutSelect ClientsRecognitionTestimonials

Aloof Studio

We are a design and branding studio. Specialising in a select number of sectors, we work with architects, designers and manufacturers.

We dive into the detail of your business, the people, the culture – a deliberate and forensic exploration that enables us to initiate transformative change that will bring you happiness and prosperity.

A creative identity rooted in people and practices is a powerful thing – a true reflection of who you are. Armed with this, we create design and technical elements that suit you perfectly, and that will endure: beautiful and interesting now and for years to come.

Over 20 years’ experience has brought us to today. With just three directors who plan, create, deliver and maintain everything, we are who you will work with throughout your project and on into the future.

  • Awards\
  • British Book Awards, Winner
  • New York Festivals, Gold
  • London International Awards, Winner
  • International Review of Spirits, Platinum
  • Antalis McNaughton Awards, Winner
  • Audi Future of Design Award, Winner
  • Hallmark/M&S Award, Winner
  • Harley Foundation Award, Winner
  • Publications\
  • The Interviews, The Brand Identity
  • 365 (2018—22), Fedrigoni
  • 1000 Graphic Elements, Rockport
  • Art Marks, Counterprint
  • Boxed and Labelled, Gestalten
  • Choosing & Using Paper, Rotovision
  • Great British Editorial, Index Book
  • Great British Identity, Index Book
  • Great British Pack, Index Book
  • Logo Design, Taschen
  • Logology, Victionary
  • Magic Packaging, Designer Books
  • Modern Heraldry Vol 2, Counterprint
  • New Packaging, Sandu
  • Print & Production, Finishes, Rotovision
  • Package Design Now, Taschen
  • Structural Greetings, Index Book
  • Ultimate Logo Designers, Monsa
  • Print Work, Victionary
  • Zoom in Zoom Out, Victionary
  • Offline Press\
  • 360 Magazine
  • Big Breakfast, Channel 4
  • Computer Arts
  • Creative Review
  • Design Week
  • Design 350
  • Drinks International
  • GDR Creative Intelligence
  • Grafik
  • How
  • Independent on Sunday
  • Inspiración
  • Novum
  • Open House, Thames Television
  • Tank Magazine
  • Time Out
  • The Financial Times
  • The Independent
  • WGSN
  • XFUNS
  • Online Press\
  • BestCSS.com
  • CSSLight.com
  • Designspiration.com
  • Demilked.com
  • DesignWeek.co.uk
  • IdentityDesigned.com
  • LovelyPackage.com
  • MindsparkleMag.com
  • Minimal.Gallery
  • PackagingOfTheWorld.com
  • Popsop.com
  • SeptemberIndustry.co.uk
  • SiteInspire.com
  • TheBrand-Identity.com
  • Under Consideration
  • TheDieline.com
  • Trendland.com

The sensitivity, incredible attention and care they bring to a project is what makes it so special working together. Irenie Cossey\Irenie Studio

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They instinctively ‘get’ what we are trying to do but also challenge us to do it better. Rupert Youngman\Hush

They are a highly intelligent team who took great care in arriving at their conclusions. Marcus Barnett\MBS

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The new website is quite simply fantastic! It works brilliantly on a laptop and an iPhone, and conveys our ethos and work in the way I hoped it would. Ben Humphries\Architype

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At Aloof Studio, people like to do things differently. Design 360

The purist design and reduction down to the barest essentials - all this speaks directly to the observer on an emotional level. Simply brilliant. Novum

I can safely say that is has been worth every penny. Cornelis van Vlastuin\EeStairs

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Aloof Studio offered Spratley & Partners a level of service that I have never experienced from an agency. Zoe Phillips\Spratley & Partners

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Aloof Studio have been determined and clear sighted in helping us recognise what we do and how to communicate this effectively. Louise Crossman\LCA

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Aloof Studio have given me a professional, confident window for clients to see what I can do. Sue Pryke

As the new vision emerges so does a newfound confidence which is directing us towards an exciting future. Mark Lumley\Architype

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Like all good design it has stood the test of time. Mark Winstanley\The White Company

Aloof are ambitious for us. Kate Quinlan\McLean Quinlan

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Aloof Studio are results driven and believe in the power of what they as a team can achieve for clients. Zoe Phillips\Spratley & Partners

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A particularly smart initiative was to push its Aloof-designed website. The directors attribute part of the practice’s success to it. Isabelle Priest\RIBA Journal

Integrity and patience were always at the forefront of their actions to help us achieve the most appropriate and creative result. Marcus Barnett\MBS

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We have been working long distance with incredible success and great results. I’m incredibly grateful for our collaboration. Gloria Cortina

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The guys genuinely isolated our point of difference and optimised the way we talk to our different audiences, something we had been trying to crack for a long time. James Cheeseman\ESPA

Aloof Studio did not rest until they were entirely comfortable in defining our tone, brand and culture. Marcus Barnett\MBS

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Aloof Studio present our work, and equally significantly, it’s potential, beautifully. Rod & Alison Wales\Wales&Wales

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Aloof Studio spent a great deal of time listening, really listening, and distilled information with intelligence and insight. Zoe Phillips\Spratley & Partners

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Aloof Studio are a stand-out. In their general commitment, attention to detail, no-bull approach and integrity. Jonathan Stallick\Swell Hair

It has become part of how we seek, win and deliver work. Stephen Smith\Spratley & Partners

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The process of examining our company, experience and skills, helps us see both what our business is and also, crucially, what it could be. Kate Quinlan\McLean Quinlan

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Aloof Studio brought a pragmatic approach, which when coupled with their sense of design, led to beautifully simple and effective results. James Cheeseman\ESPA

Aloof Studio questioned, listened and then expertly guided us to a creative solution to unearth our unique identity. Stephen Smith\Spratley & Partners

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Aloof Studio brought a cool and collected visual style that did not overwhelm our brand. Charles Humphries\Heat Architecture

Thank you for your creativity, hard work, patience and design quality. Very happy. Ben Humphries\Architype

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It worked, both in terms of internal and external engagement, as well as in our sales results. James Cheeseman\ESPA

Sam and James are consistent in offering good advice to ensure we’re presenting our work clearly and boldly. Kate Quinlan\McLean Quinlan

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They work with exceptional clarity, precision and sensitivity. They change perceptions. Rod & Alison Wales\Wales&Wales

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Today our identity and communications are a true expression of the heart, the soul and the people that are EeStairs. Cornelis van Vlastuin\EeStairs

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When we discovered Aloof Studio, we were spellbound by their work. Novum

It has been a rich and rewarding experience to partner with Aloof Studio Steven Bray\EeStairs

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Since working with Sam and James, our practice is focussed and business significantly on the up. Louise Crossman\LCA

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Their intuitive understanding of our brand (and us) and their willingness to challenge us when needed is so valuable to our business. Jonathan Stallick\Swell Hair

Aloof Studio bring a wealth of creativity and technical expertise to our business - their thoughtfulness, thorough approach and professionalism ensure projects are completed to an impeccable standard. Ben Greene\Roberson Wine

Aloof Studio helped us develop and refine our corporate values and to focus on what was important to our business. This is the hidden added value that they provide. Charles Humphries\Heat Architecture

We asked Aloof Studio to redesign our website, which was enormously successful, but the process of getting there was, in many ways, just as valuable. Charles Humphries\Heat Architecture

They are meticulous in their approach to everything they do and set the bar very high. Zoe Phillips\Spratley & Partners

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Their focus in understanding the nature and aesthetic of our business meant that solutions were always wonderfully considered and beautifully understated. Ros Roscoe\Glyndebourne

They always retained my energy, creativity and unique approach to how I see the world. Irenie Cossey\Irenie Studio

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For businesses seeking creativity, conscientiousness and exacting attention to detail, look no further than Aloof Studio. Steven Bray\EeStairs

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Aloof Studio have delivered the added value and enhancement to the business that I knew they would. Cornelis van Vlastuin\EeStairs

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They so elegantly rationalised our brand and have projected it so beautifully. Tom Snell\Standard 8

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Aloof Studio have become a trusted sounding board for our business. Kate Quinlan\McLean Quinlan

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They have captured our values producing a brand beyond just a graphical style. Stephen Smith\Spratley & Partners

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Their work has undoubtedly transformed HMY, the way we look at ourselves, and has helped us grow and develop. James Robson\HazleMcCormackYoung

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