Aloof Studio Works

When we met them, EeStairs were in need of a new and impactful brand identity, that wrapped around every element of their business. International staircase designers and manufacturers, they had an impressive body of work, but wanted to sharpen and focus their brand.

This was a complex, multi-faceted project – our largest to date, in terms of the breadth of our remit and the volume of required assets. Our own extensive experience of working with architects meant we understood their target audience and how best to communicate with them. From beautiful photography of the most relevant work, to impeccable off and online communications, the aim was to instil confidence in the business at every stage.

EeStairs’ revenue and team have nearly doubled since we started working with them, and in 2021, the business secured shareholder investment. They have moved into a new purpose-built BREEAM Outstanding headquarters and regularly collaborate with some of the world’s most reputable architectural practices.

My three-year search for the right agency came to a close when I met Aloof Studio. The quality of the team and the strength of their portfolio gave me the confidence to invest in a complete rebrand, starting with brand DNA and culminating in art direction, online & offline communication and print.

Today our identity and communications are a true expression of the heart, the soul and the people that are EeStairs. Aloof have delivered the added value and enhancement to the business that I knew they would and I can safely say that is has been worth every penny.

Cornelis van Vlastuin\
Founder & Creative Director\EeStairs

It has been a rich and rewarding experience to partner with Aloof Studio and journey through the development of the EeStairs identity and brand. For businesses seeking creativity, conscientiousness and exacting attention to detail in the making of brand, look no further than Aloof. They are masters of their craft.

Steve Bray\

EeStairs: Brand Strategy, Naming, Brand Identity, Art Direction, Film, Motion Graphics, Copywriting, Website, Book Design, Signage and Environmental Graphics, Packaging, Print and Production, Brand Maintenance