Irenie Cossey approached us at a time of transition. She had spent the last two decades working with major design studios and brands and now wanted to create a space, primarily a new and more comprehensive website, to showcase her work as an independent design consultant in her own right.
We began by defining Irenie’s value, process and services. Her design services are exceptionally broad, so we made sense of, and brought focus to them, breaking them down into accessible entry points for new business enquiries. At the same time, we determined a new name and brand identity. Film and photography of her ideas generation process and her consultancy work were commissioned, and we art directed a significant back catalogue of work.
Irenie’s sketch work, colour work and mood boards provided us with a framework to capture and showcase her frequent role in the concept and ideas generation stage of projects. This content also quietly leveraged her collaborations with an impressive collection of creatives, artisans and craftspeople.