The distinctive hallmark of a McLean Quinlan-designed home is that each project is a celebration of the surrounding natural environment, complementing and mirroring, with materials and form.
So, when we first rebranded the practice in 2009, beautiful atmospheric photography and storytelling through words and pictures, were at the heart of our strategy to capture their unique aesthetic. This approach enabled us to create and grow a striking new identity to set them apart from, and ahead of, their peers. Imagery and video that played perfectly to the needs of social media audiences, and a pioneering mobile-responsive website, both contributed to greater awareness of, and new business for, the practice. Since rebranding, the practice has grown fivefold, with offices in London and Winchester.
And the work continues. A potential client, looking for a thoroughly modern home, will seek out an architect whose identity and collateral feel current and which reflect their own ambitions. So, periodically, we refresh, ensuring everything – from website and social channels to photography and functionality – embraces new ideas and technologies and reflects the practice’s aspirations to innovate and evolve.