We set off on a well-needed journey with a lot of enthusiasm but probably not expecting the kind of encounter we were going to have. That was the start of the process of working with Aloof Studio to take on our rebranding including the redesign of our website and other paraphernalia. Sam made it clear that it was not just about the products but more developing a state of mind, this was like a de-cluttering exercise, editing, refinement and focusing on who we are, what we wanted to be and how we are going to communicate this to the rest of the world, or more specifically, the sectors that we wanted to be known in.
After some strong initial challenges to our ideas and existing marketing products it was clear that a radical rethink was needed. To this end we were guided skilfully by Sam's firm hand, helping craft our responses using the skills of his team to illustrate a different way of representing Architype.
As the new vision emerges so does a newfound confidence which is directing us towards an exciting future.
Brand Strategy, Brand Identity, Art Direction, Copywriting, Website, Print and Production, Brand MaintenanceLouise Crossman Architects