The balance for Architype had tipped a little too far in favour of their sustainability credentials when we first met them, particularly when pitching for work. This meant their other core strengths – human-centric architecture and beautifully designed schemes, often within challenging socio-economic circumstances, were not always getting the recognition they deserved.
This disparity was our starting point, showing how they could champion design and process alongside their Passivhaus capabilities, in order to bolster their aim of becoming the UK's leading creative and sustainable-led architects. Communications became a more equal balance of design, sustainability and people-focused expertise. Case studies, formerly just a presentation of the final building, now explored the detail of each project.
The rebranding and new website, launched on Architype’s 30th anniversary, have now been in place for a decade, and continue to steer and reinforce the brand. During this time a third office has opened in Edinburgh and the team has grown from 50 to 80 employees.